Should you outsource your SEO or hire an in-house employee to run your digital marketing efforts? This is a great question and one that we asked for a long time before we finally decided to hire someone in-house. However, we ourselves are a digital marketing agency, so SEO is the bulk of what we do, and we work for multiple clients. If you are a small business that’s trying to grow, you may have good reason to outsource your SEO efforts, rather than hiring someone in house, for several reasons, which we’ll address in this post.
Reason #1 to outsource: It’s more economical. Hiring someone in-house requires paying them a salary, and in order to attract good workers, you may also want to offer health insurance and other benefits. The cost of this, as well as the cost to train a new employee, will add up to a lot of extra dollars spent just get your internet marketing strategy up and running. You’re better off outsourcing to a company or SEO expert who can handle everything for you for a flat monthly fee. It may seem expensive, but it’s much more affordable than hiring an employee in-house to do it (assuming you pay your employees a reasonable and fair wage.)
Reason #2 to outsource: You have better things to do. If you’re just getting started and trying to grow, you likely don’t have time to train someone new on how to conduct your internet marketing efforts. It would be much easier to hire an SEO expert on the outside to come in an offer their professional perspective on how you can grow your business and bring in more customers right away. That way, you can focus on what you do best: serving those customers.
Reason #3 to outsource: It’s more efficient. SEO marketing agencies usually have multiple people on hand to perform all of the various tasks required to bring you results quickly. On the other hand, hiring a single in-house person to run your marketing efforts will be much less efficient, since they will be doing everything solo. There are a lot of different things that play into your online rankings, and you’ll likely need a few different experts in not only search engine marketing, but also branding and social media marketing, to ensure you’re maximizing your ROI.
Reason #4 to outsource: outside perspectives are good. You could hire someone who has worked for your company for a while and knows the ins and outs of your brand, and there are certainly advantages to doing so. But they are likely to hold some bias, which will hinder their ability to be objective when it comes to your needs and budget. An outsider will be able to view your current situation through a unique lens and bring a perspective that you, perhaps, had not considered before.
Conclusion: don’t gamble with your SEO efforts. They could make or break your business. When it comes to deciding whether to outsource your marketing or hire an insider to do your dirty work, be sure to weigh the pros and cons and consider all options before making your final choice. In the end, you may even want to do a combination of both (i.e. hire an inside employee to run your social media and an outside expert to do everything else.)